Has Fact Checking Ever Worked?

Has fact checking ever worked? Seriously. Has it ever? In my opinion if there was ever any real utility, it’s long since lost its pucker.

Mark Zuckerberg caused all sorts of consternation yesterday announcing he was going to dismantle Meta’s fact checking operation now that he realizes a million-dollar bribe probably wasn’t enough to keep him out of jail during the reign of the next administration. It was quite a public puckering up.

But let’s get real for a moment. Once any fact-less statement takes off it spreads faster than a wildfire in California and all the fact checkers in the world can’t snuff it out. For some facts do indeed matter. They occasionally do in our legal system, though not always. They used to in our legislative processes, but that’s long since become a relic of a time gone by. For most of its history, journalism wasn’t what so many bemoan the loss of today. Myths have fueled our religions and our histories since we first sought understanding.

And as for social media and the Internet in general? That’s a medium that has always allowed (and encouraged) the presence of fake personas. All bets there have always been off. 

Prior to Zuckerberg’s recent sucking up, Meta had taken recent fire for allowing the creation of AI-generated chatbot personas to appear in feeds alongside regular users. Reaction to that led to a pull back that’s sure to be only temporary. I mean, think of the business model. Why do you need problematic real users when you can just create them and still con advertisers into paying for ads that most avoid or don’t see anyway? Programmatic users are certainly easier to control than problematic real ones—at least until the AI takes over.

Here’s a fact that doesn’t need checking. Facts matter if you think they do, but most of the rest of the world doesn’t care what you think if they can support their beliefs—or protect their business model—by making shit up and making it stick.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.