Croissant is a Treat for Social Media Cross-Posting

With the social media world still very much atwitter and scattered among various platforms in the wake of Twitter’s destruction at the hands of Elon Musk, some users like myself traverse across the multiple platforms seeking to replace it. That’s all well and good as far as it goes, but it presents a first world problem of having to post separately for those who do.

To the rescue comes Croissant. A lovely little app from indie developers Ben McCarthy and Aaron Vegh that simplifies cross-posting to Mastodon, Threads, and Bluesky. While there are promises a plenty of interactivity via ActivityPub, that’s still by and large a waiting game. I also don’t think buying into a protocol will be the simple answer most think it will be for differing complex platform agendas. Meanwhile Croissant serves up a tasty treat for cross-posters.

In this first version the action is sweet and simple as is the design. Feed in your account credentials and cross-post away. You can add photos, hashtags, and you can tag someone in your post assuming you know their handle and it’s the same across multiple platforms. Swipe right to delete a post, swipe left to create a thread.

You can choose to spill out your toots, threads, and posts to all three, or pick and choose where each pearl of wisdom drops. You can also save drafts and create threaded posts. For those who manage multiple accounts on any of the platforms it provides a one-stop solution. Croissant also delivers the now table stakes of different color schemes and your choice of icons.

I’d like to add more to this quick review, but there’s no need. In its first iteration Croissant does what it does simply enough and that is its elegance and its utility. The developers have a road map for adding new features in the future, but I hope hanging on to the “buttery smooth” simplicity remains a priority.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

.