Yikes! Chicago Bears Caleb Williams Will Be On The Cover of Madden NFL 27

Cursed or not?

Chicago Bears football fans are gasping with excitement and stocking up on antacid today after it was announced that the team’s quarterback, Caleb Williams, has been picked to grace the 2027 cover of the popular game Madden NFL.

Promotional cover art for the video game "Madden 27" features an action shot of Chicago Bears Quarterback Caleb Williams mid-air preparing to toss a pass against a deep blue sky.

It’s certainly great recognition for the quarterback who had some amazing moments on the field last year in a surprising Bears season. He’s an exciting, if sometimes erratic player who managed to pull out last minute victories with some spectacular plays more times than not. Of course the other side of that coin is that more consistent play by the quarterback and the team should theoretically lead to less of those hair raising/pulling moments. But a win is a win.

However, the cover recognition is also believed by quite a few to be a curse for the player chosen, presaging down seasons or possible injury. According to CBS Sports 14 or the 24 players chosen between 2001 and 2024 had less than spectacular seasons after being so anointed.

Whether or not it’s a curse, who knows. But it does just add another level of anxiety for Bears fans already on edge heading into a season where we should find out what this team is made of after a season that surprised most. With the upcoming season schedule rated as the toughest in the NFL and a number of players who led the way last year lost to free agency or retirement, it was already shaping up to be nerve wracking. 

It’s not easy being a Chicago sports fan.

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The Lack Of Intelligence In Adding AI To Pro Football And Other Sports Broadcasts

Not a smart move.

Joe Reddy for the Associated Press writes up a nice piece about Amazon’s AI on its Prime Video broadcasts of NFL Football games. While Reddy’s piece covers the what is, (that’s his job) it doesn’t talk about the what for.

Here’s the thing, the prevailing wisdom in sports coverage these days seems to be that the games themselves must not be enough to hold fans attentions long enough for them to watch the commercials, so we need to add distraction upon distraction before, during, and after the games to keep the fans interested. Certainly one can say that this season’s slate of NFL games wasn’t that terrific, at least the ones I watched. (I watched more than Chicago Bears games, because the Chicago Bears don’t play real football.)

Sports used to be a pastime. Watching a game was a luxury on TV or in person. And that was before the tremendous cost of attending a game in person went nuts. In many places, you could always catch the local games on TV, but that’s an age coming to an end sooner than we’d all like.

Certainly, these AI generated statistics do deliver an interesting factoid now and again. So this is not to say there’s not any value. It’s just not redeeming enough in my opinion.

Amazon isn’t alone, All of the networks are fumbling over each other to have the latest, greatest whiz bang graphics fill up our screens. They’re not mining data, they are mining dollars. The insertions of stat upon stat, mid-game interviews with coaches and players all come at a cost.

In my humble opinion it’s a cost that cheapens not enhances. But that’s the way we’re headed, because eventually we can tack even more sponsors and ad dollars on to each stat and distraction.I’m sure betting on what the AI will predict will soon follow.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.