Joe Reddy for the Associated Press writes up a nice piece about Amazon’s AI on its Prime Video broadcasts of NFL Football games. While Reddy’s piece covers the what is, (that’s his job) it doesn’t talk about the what for.
Here’s the thing, the prevailing wisdom in sports coverage these days seems to be that the games themselves must not be enough to hold fans attentions long enough for them to watch the commercials, so we need to add distraction upon distraction before, during, and after the games to keep the fans interested. Certainly one can say that this season’s slate of NFL games wasn’t that terrific, at least the ones I watched. (I watched more than Chicago Bears games, because the Chicago Bears don’t play real football.)
Sports used to be a pastime. Watching a game was a luxury on TV or in person. And that was before the tremendous cost of attending a game in person went nuts. In many places, you could always catch the local games on TV, but that’s an age coming to an end sooner than we’d all like.
Certainly, these AI generated statistics do deliver an interesting factoid now and again. So this is not to say there’s not any value. It’s just not redeeming enough in my opinion.
Amazon isn’t alone, All of the networks are fumbling over each other to have the latest, greatest whiz bang graphics fill up our screens. They’re not mining data, they are mining dollars. The insertions of stat upon stat, mid-game interviews with coaches and players all come at a cost.
In my humble opinion it’s a cost that cheapens not enhances. But that’s the way we’re headed, because eventually we can tack even more sponsors and ad dollars on to each stat and distraction.I’m sure betting on what the AI will predict will soon follow.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
Life on the Wicked Stage: Act 3 