Every now and then a company gets it right and this is one of those times. Apple got it right this time, releasing a new ad, I’m Not Remarkable. It’s REMARKABLE.
Highlighting Apple’s accessibility features for its product the ad features an astounding number of challenged young folks singing, dancing, and of course using Apple products, demonstrating how this young people live and work their daily lives through college. The message is bang on. The production is astoundingly good. Watching the ad is thrilling, and I also suggest you visit Apple’s website that contains the transcript of the ad.
More of this please.
I’m hoping Apple releases a “making of” video of this ad. If they do I’ll update this post accordingly. Meanwhile you can watch the ad below.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
Life on the Wicked Stage: Act 3 