Good on Apple. Today they paused advertising on Twitter after Elon Musk’s continued hate filled forary into whatever he’s forarying into. Whatever it is, it sure isn’t making anyone any money.
Here’s a link to an article on Axios announcing Apple’s pause that I hope becomes permanent. Apple follows IBM, Lionsgate, and others making the move.
I’m sure somewhere this exists but I would love to see some reporting on what kind of results companies, like Apple, get from ad spends on Twitter.
Life on the Wicked Stage: Act 3 