Yo! Companies on the Web: Find The Courage To Say Never

Always say Never

Years ago when Apple and others started allowing websites viewed in a browser to send notifications I knew we were headed to the mess things eventually turned into.

CleanShot 2026-03-31 at 14.26.

Sure, you can turn off notifications from individual websites, and I do. But in reality that’s just another wack-a-mole game that takes advantage of most users not having the time or wanting to do the necessary pruning. Whether websites are asking you to subscribe, or receive notifications it doesn’t really matter. Website notifications are just another fart noise on the enshittified web that stinks up the joint.

You’d think that website publishers would actually want to know who they turn off with their tactics, but that’s probably too much truth to handle. “Hey, boss. The majority of our users never want to see a notification from us.”

In my opinion, there’s an easy way to do so if companies have the guts to face the truth. Just add a button on any of those drop down notifications that says “Never.”

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

 

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Author: Warner Crocker

I stumble through life as a theatre director and playwright as well as a gadget geek...commenting along the way. Every day I learn something new is a good day, so I share what I find exciting, new, stupid and often worthwhile.

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