Hostile and Political Amazon

I guess someone at Amazon read my post from a few weeks ago about how it is possible to bring a bully to heal. I doubt it. But it is fun to watch Jeff Bezos make the Trump administration sweat a bit under similar circumstances. At least for the moment. 

In response to the Trump tariffs, which are already driving up prices and driving down consumer confidence, Amazon has announced that they will be displaying the amount of price increases that are due to tariffs on its product pages.

Of course this generated an immediate response from the White House with the press secretary, standing at the podium beside the Treasury secretary, labeling Amazon’s move as a “hostile and political act.” 

Oh my. 

Three things to quickly comment on:

First, when you need to trot out Treasury Secretary Bessent to try and clam waters you’re losing. As I’ve said before, he reminds me of the LaLa guy. Remember him?

Whatever Bessent says seems to make as much sense.

Second, we just reached the 100 day mark of this dangerous farce of an administration and the meaningless polls are telling us folks are unhappy. You don’t need polls to know that, see that, or feel that. The unease in the air is thicker than this Spring’s pollen count.

You can only create a fake reality in the movies. And even then, those fake realities fall apart in the end. 

Third, most early bets are Bezos will fold and pull back on this. But one can only bend a knee so far before it breaks. Or they don’t let you launch any new satellites.

And the bending begins.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.