Evernote. It was one of my mainstay apps for so long. As it was for many. There wasn’t much I didn’t squirrel away in that app. It was always one of the first apps I installed on any new device. And as a Tablet PC guy back in the day its digital inking features were a big draw. Evernote was everywhere. Always there when a new platform dropped. Always a way to make data transportable between platforms. But it hit hard times and its future is more than a bit murky.
“Never, Ever, Forget” was the slogan that accompanied the elephant logo so prominent on so many devices. What we should all never forget is that nothing lasts forever. After cluttering up the service with more features than anyone could possibly have needed, Evernote hit tough times and lost users by the herd. Charging a steep (for the time) subscription price didn’t help the migratory exit either.
Evernote was bought last year by Italy based Bending Spoons and last week the new owners announced they were closing down US operations, laying off staff and consolidating operations in Europe. Perhaps they’ll manage to keep the eventual extinction away.
Not really a new story. But as familiar as it may be it’s a reminder that any of these services where we store notes, receipts, memories, journals, or data in any form may feel like ours but they’re not. The rent always comes due. The investors always want growth. And the eventual march to the end begins. There are a number of note taking data stores you can migrate your Evernote data to and I recommend doing so if you haven’t already done so. But never, ever forget. Nothing lasts forever.
Life on the Wicked Stage: Act 3 
Sad but true.
LikeLike