Toot the Horns!
iOS and Mac developer Tapbots gladdened the hearts of many today with the iPhone and iPad release of Ivory, a new app for using the social network Mastodon.
I won’t go into much detail about the app itself because Frederico Viticci has covered it brilliantly on Macstories.net. Here’s a sample of that review from the opening paragraph.
There’s an intangible, permeating quality about Tapbots apps that trascends features and specs: craftsmanship. With Ivory, launching today on the App Store for iPhone and iPad, you can instantly appreciate that level of care and refinement that the Texas-based duo is well known for after more than a decade on the App Store. But there’s something else, too: for the first time in a few years, it feels like Mark and Paul are having fun again.
He covers the ins and outs of the features of the app well, so if you’re interested check out that review.
What I will spend a few mintues on is the rich journey the developers Paul and Mark have gifted all of us interested in the app and its development.
Tapbots is a premium app developer for Apple devices. Its Twitter client Tweetbot set many a standard along with the other great apps that have come out of that company. (I’ve used them all.) When things began going sideways with Twitter after Elon Musk’s purchase many became concerned about the longevity of the third-party Twitter apps that we used to access that social network. (Twitter’s own app has never been liked, only tolerated.)
Sure enough, Musk and his minions unceremoniously cut off access for Tapbots, IconFactory, and other 3rd-party app developers for his newly acquired plaything. When I say unceremonius-think kicked to the curb without so much as a fare thee well.
As Paul and Mark (and other developers for other apps) began working on apps to access Mastodon, they all created quite a bit of excitement along the way. But the Tapbots team not only treated us to a beautiful first beta version of the app, but with wonderful glimpses into some of their process along the way.
I can tell you that the journey was keenly followed, supported and encouraged. As will be the new Ivory app. I can speak for myself and only speculate for others, but their efforts in sharing the journey add an intangible yet very real extra-special value to the lovely finished product that exceeds anything I’ve ever felt or seen surrounding the release of a piece of sofware.
Let me just say this. Tapbots has long been a favorite developer of software for Apple devices. Paul and Mark capitalized on that hard won and much deserved loyalty and took what could have been a crushing blow and turned it into what I believe will be an extraordinary success story by letting their users participate along the way.
Any company, regardless of product, should take note.
Life on the Wicked Stage: Act 3 