NBC brought out the groaners, the howlers, and the passersby by announcing the hiring of former RNC Chairperson Ronna McDaniel (nee Romney) as a political commentator. Judging by the volume I’d say that got just what they bargained for: more attention.
I can’t say I’m really surprised. NBC has populated it’s talent pool with a number of former GOP stars from the past, including at least one other former RNC Chairperson, Michael Steele, who hosts his own show on weekends. Given that most of those folks have established reasonably anti-Trump street cred, it will be more than interesting to see how this plays out. My suspcision is we’re not looking at yet another Come-to-Jesus conversion. I expect NBC wants to turn more segments into a Crossfire-like spitting match. But even that seems too simple, so who knows.
If NBC had any balls and integrity as a news organization it could have created a different story with this hiring. Maybe even practice some journalism instead of entertainment. Knowing full well the shit storm it would kick up, they could have announced it and then produced a segment with Ronna and one of their more respected show hosts, wherein Ronna is questioned hard about her past activities and statements covering for the forces that want to upend elections and the constitution. It’s all well chronicled and on tape in the NBC vaults. Set her up with a 2 or 3 block segment with Nicolle Wallace and let it play out.
But, as I said, that would take some balls. The decision to roll the announcement of Ronna’s hiring out the way it did speaks louder than the actual hiring itself.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.
Life on the Wicked Stage: Act 3 