It’s a Friday free-for-all between Apple and the European Union. Miffed at, or stymied by, the EU’s DMA regulations, Apple announced in the Financial Times that all of the ballyhooed (but still not seen in the real world) Apple Intelligence features along with a few others might not be coming to the EU when they launch in the U.S this fall or even this year.
John Gruber of Daring Fireball has the full statement from Apple as reproduced here:
Two weeks ago, Apple unveiled hundreds of new features that we are excited to bring to our users around the world. We are highly motivated to make these technologies accessible to all users. However, due to the regulatory uncertainties brought about by the Digital Markets Act (DMA), we do not believe that we will be able to roll out three of these features — iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence — to our EU users this year.
Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security. We are committed to collaborating with the European Commission in an attempt to find a solution that would enable us to deliver these features to our EU customers without compromising their safety.
Apple PR is obviously hard at work here and I’m sure the EU’s PR operations will be following suit shortly. I’m particularly entertained by the phrase “we do not believe.” It’s also fascinating to watch the sideshow of reactions that might turn into something more: how Apple users on their respective sides of the pond are responding to this. Generally speaking from the early reactions I’ve seen the majority of American sympathies tend to lean towards Apple, while it’s just the opposite in Europe. But it’s early and it’s a Friday.
The timing of this suggests an opening salvo in further negotiations given that none of the features in question have been rolled out yet. However, according to Gruber a few of the non Apple Intelligence features (iPhone Mirroring and SharePlay Screen Sharing) are scheduled to roll out in the next betas to be released. iPhone Mirroring is one of the sexier features announced, so it will be interesting to see how that is handled with the next round of betas.
It is obvious that at some point down the road there will be some sort of compromise. Apple doesn’t want to lose the EU market no matter what those who suggest Apple should just pull out of the EU markets might say. And somehow I doubt EU Apple users will exert enough pressure to change any strong position the EU might cling to.
In the meantime the sideshow commentary in addition to the news will make for an interesting Summer beta season.
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